When was eos lip balm invented




















If you're out of lotion, or it's just not doing the trick, try lip balm for your dry skin. Protect your skin from hair dye - Whether you color your own hair at home or go to a salon , add lip balm along your hairline. This should prevent the hair dye from also coloring your skin. Soothe nose irritation - Cold and flu season as well as allergy season are really the worst. Help ease the irritation around your nose and prevent further dryness by adding lip balm.

Tame fly-aways - Those baby hairs can get annoying and hairspray can really weigh your hair down or make it sticky. The next time you have fly-aways, tame them with lip balm. Stop a cut from shaving - Ever nicked yourself shaving? Been there, done that!

Instead of reaching for the toilet paper, try lip balm to stop minor cuts and start the healing process. Shine up your eyeshadow - Are you tired of applying eyeshadow and it disappearing by lunchtime? Try rubbing lip balm across your eyelids as a base to make your eyeshadow last longer.

Make a candle - Keep Q-tips and lip balm in a first aid kit or your travel bag the next time you hit the road. If you ever need a light source in a pinch, you can create a makeshift candle by creating a wick with a Q-tip inside a tube of lip balm. Highlight your cheekbones -If you ever want your cheekbones to stand out and shimmer, try adding a little lip balm. This acts as a natural highlighter and can save you money. Groom your eyebrows - Just like fly-aways in your hair, sometimes eyebrows don't want to cooperate.

Instead of plucking out that strand that won't lay flat, try clear lip balm to weigh it down. Repair cuticles: Can't afford to go to the nail salon every month, but still want flawless nails? Instead of buying cuticle oil, add moisture by applying lip balm to your nail beds.

Lip balm is for everybody. Make sure you always have a good lip balm in your bag. Bonus points if it has a tasty flavor! Quality Logo Products are experts on all things printed and promotional. Let our team of awesome, incredibly good looking, and fun promo nerds help you select awesome promotional swag today! Kyrsten's vast knowledge of promotional giveaways and marketing has led to several hit articles.

The Vaseline Story. Carpenter, W. Burt's Bees History. The Carmex History. Atkinson, N. Toussaint, K. Press, V. Panych, S. Cohn, L. What Makes Us Moo. Baumann, L.

Bennett, H. Certified organic by oregon tilth. Made in usa. Get Latest Price from the seller Contact Seller. About the Company Nature of Business Retailer. I agree to the terms and privacy policy. Seller Information. Send Email. Send SMS. Save time! You may already have noticed all the EOS display packaging has changed, with pretty background illustrations that have a modern-yet-vintage flair. Two formulas have been tweaked as well, with boosted flavour and a few additions and substitutions.

And kids, it's better! If, like me, you loathed the original, you'll be pleasantly surprised, even pleased by EOS Organic Lip Balm version 2. A new flavour, Honey Apple , has just launched. But this formula's changed as well.

The updated EOS Visibly Soft balm now features cocoa butter at the top of its ingredient list, jojoba esters instead of jojoba oil you know jojoba is actually a liquid wax, yes?

The water and hyaluronic acid content has been removed, as have polyglyceryl-3 diisostearate emulsifier , sodium isostearoyl lactylate emulsion stabilizer and ascorbyl palmitate preservative. And I'm sorry to say the texture isn't quite as smooth as the original.

Fun fact: EOS goes through the largest supply of organic beeswax in the world. And when you chat with longtime cosmetic chemists about the difference between working with synthetic ingredients and naturals, you arrive at the same realization: Mother Nature has no quality controls in place.

Or at least it seems that way. To accommodate Mother Nature's quality peccadilloes with raw materials, natural formulas have to be robust, with a built-in flexibility. This has served them well, since they were able to meet the demands of every new account they landed very quickly. Besides getting products on shelves, the cofounders wanted to create a buzz around their new product.

They decided that their target audience was millennial women between the ages of 25 and 35 who were style conscious. EOS advertised in the same ways that the older brands did, through magazine and television ads, but they also became experts at influencer marketing, which they believed was a smart way to reach their demographic. They contacted beauty bloggers who reviewed the product and talked about it on YouTube, Facebook, and Instagram.

They worked with millennial celebrities to get the word out about the lip balm through product placements and endorsements. EOS has also worked to build a large social media presence. It now has more than 1. A photograph of a new EOS flavor can get over 40, likes. Finally, the brand partnered with other major players on the market. It collaborated with Keds to produce an EOS shoe that came with a matching lip balm. It worked on a limited-edition holiday collection with designer Rachael Roy.

It created an Alice in Wonderland collection with Disney that sold out in days and showed up on eBay for hundreds of dollars. All of this work has paid off. In seven short years, the brand emerged from an incubator to become a household product.



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