With the largest following in the wedding industry for a blog on Instagram 1 million , there are so many people wondering what is going on. For them to be abruptly closing down, something dramatic or drastic had to happen.
If they were just tired of running it, it could have easily been bought by wedding industry giants like The Knot, WeddingWire, or another big wedding blog for a pretty penny. One theory I have is that they might be being sued for copyright issues with images or content.
Regardless, this is going to leave a HUGE hole for who will take their place. Style Me Pretty is owned by Oath Inc. Industry insiders suspect a change in the site's vendor listing structure helped lead to its demise. It made you want to be at this wedding and have a wedding just like it. I spent a year planning this magical day and it was going to shown to everyone in a amazing way. Average closing costs. Mortgage Calculator. Student Loans.
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Julie Zeveloff. A wedding at the Santa Barbara Historical Museum. When I sold Abby Jean, looking for another job would only ever be a means to an end; a way to afford the ability to start another company. It was mostly about coming up with a great idea and finding just the right time to launch it. Thankfully, my stars aligned and thus SMP was born. Style Me Pretty receives real wedding submissions everyday and is viewed by millions. Do you ever feel overwhelmed by the amount of work that this massive readership requires?
What is your process for managing the SMP team? We have 26 employees on our payroll—varying from a small development team, an editorial team, sales and support.
From there we publish around 50 weddings a week across 12 different blogs regional and national. We have developed a backend that makes it incredibly seamless and fast to digest and publish this much content and we happen to have some of the most driven, smart, lovely people on staff that help bring it to life.
From your particular perspective, what makes a stellar submission? What visual and conceptual qualities constitute the SMP brand? From a visual perspective, the bar is simple: pretty. The kind of pretty that gives you goose bumps and makes you a little nervous in that excited-to-create and dream and plan kind of way.
We look for an edited, thoughtful execution of a design. Not overly trendy. Organically beautiful—whether that is in a chic, modern way or a romantic ethereal approach. And a story that people will simply want to read. Where did the idea come from and how did it eventually come to fruition? What were some of the challenges you faced while in the process of completing your book? The book was a chance for all of the incredible vendors that we work with to have another gorgeous place to share their work.
We wanted something as beautiful as a coffee table book, but as practical and approachable as the domino book. We loved the idea that brides could have a portable SMP, a perfect little something that they could tuck into their bags and bring with them to meetings with vendors or lunches with moms.
We wanted it to be inspirational and yet practical, beautiful and totally approachable. Sifting through the gorgeous weddings that came through the door when we announced our new endeavor was as impossible as impossible gets. But our agenda was to give all brides—no matter their budget or their personal style—a bit of forever inspiration.
So that helped us stay focused and to pull the weddings that rounded out the book. The challenge was narrowing down all of the pretty into a digestible amount of content. We had so many beautiful weddings, so many incredible ideas to sift through that it was heartbreaking to not put them all into our book. We also wanted to make sure we balanced all that pretty with real, practical ideas and tips that brides could execute.
And we wanted it to remain timeless as we finished the book nearly nine months before it hit shelves.
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